Lucy Loves Business

What does your perfect customer ‘look like’?

Related Categories: Marketing, Sales
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So who is your perfect customer?

This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer’(s), but it might not be…

Make a list — what are all the attributes of your perfect customer?

Answer all these questions (and more that are relevant to you as a business owner, and your business):

• What are your perfect customer’s likes and dislikes?
• What is your perfect customer’s budget ?
• How does your perfect customer define ‘Value for Money’?
• What level of service does your perfect customer expect?
• How often does your perfect customer buy the product or service you sell?
• How does your perfect customer use your product or service?
• Where else/who else do your perfect customers buy from?
• How do your perfect customers like buy?
• If consumers: what ‘demographic’ are your perfect customers? (age, interests, family status etc)
• If businesses: what ‘vertical’, ’size’ or ‘type’ of business are your ideal customers?
• What other things does your perfect customer spend their budget on (this is a very relevant question, as this identifies competition for you. Remember your competition might not be an alternative supplier of what you sell, but something else they spend money on… )

What description would you give your perfect customers? You can write a couple of lines or more for this.

And now you can see if your perfect customer ‘looks like’ your best customers.

If they do — great! You know what to do now — get marketing to them!

If they don’t, then you need to make a decision: can you package your existing products and services to appeal to your perfect customer(s)? Or do you need to find something new to sell them?

Your perfect customers exist — you just need to have what they want, and tell them about it.