Lucy Loves Business

The DFS effect. What happens when you’re always on ’sale’

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I see it all the time. I even take advantage of it. Some businesses have too many discount sales and special offers – in fact it can seem like a permanent sale. I call this the DFS effect

But what happens? – no one buys at full price.

Selling online – How we design and build ecommerce websites

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Selling online can be as straightforward as adding a PayPal button to your website, but if you’re looking to manage a full catalogue you really need something more sophisticated.

Every customer has their own agenda

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Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

What does your perfect customer ‘look like’?

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So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer’(s), but it might not be…

Not all customers are created equal…

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Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

Well, what a surprise… customers like good service! and they aren’t always bothered about price

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Now, you may be thinking that, in these price conscious times, that having the best (lowest) price is all it takes to get customers. But, in many instances, this is just not true… in fact, pricing is less important than good experiences and service. That’s pretty vital to remember in business, whatever you are selling…

Are you special? Can you explain your uniqueness?

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I was reminded again at the weekend how important is it to be unique in business. We were talking about Unique Selling Points, and why a business owner must know what their USP is before they can market their business with success. I was reminded how hard it is to define these — to really make them totally unique…

When new business is staring you in the face… and you look the other way!

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Lots of businesses are turning away customers every day… and they probably don’t even realise it. I’ve made a few calls over the last few days to travel companies, and it was incredible the number of the companies that didn’t even take my contact details. I could have walked away from them forever. Read what the range of responses I got were…

Getting your ‘business head’ on (and why you need to keep it on!)

Related Categories: Business ideas, Marketing, Sales
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This morning I visited my friend Nicola, who’s just started running her own business (she’s my hairdresser), and it was great to hear that she’s already got her ‘business head’ on, and is busy working out how she’s going to start differentiating and improving her salon.
She’s taken over an existing business, and this of course [...]

What’s inside my head and how it can help your business

Related Categories: Business ideas, Marketing, Sales
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Yesterday, I got back from the first 2-day ‘Small Business Marketing Workshop’ run by the very smart Jonathan Jay in his new business venture Success Track
The purpose of the 2-day workshop was for Jonathan to share his own experience in what does and doesn’t work in terms of marketing a business. Jonathan also offered a [...]