Lucy Loves Business

The DFS effect. What happens when you’re always on ’sale’

Related Categories: Marketing, Sales
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I see it all the time. I even take advantage of it. Some businesses have too many discount sales and special offers – in fact it can seem like a permanent sale. I call this the DFS effect

But what happens? – no one buys at full price.

Selling online – How we design and build ecommerce websites

Related Categories: Marketing, Online, Sales
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Selling online can be as straightforward as adding a PayPal button to your website, but if you’re looking to manage a full catalogue you really need something more sophisticated.

Talking your customer’s language – my advice on video!

Related Categories: Marketing
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So here I am now on video!
The really helpful Your Business Channel is packed with videos and shows to watch online, that have an incredible range of advice and tips for business owners from a huge range of experts (lots of which are quite famous) – and now me too!
Here’s the video:

Business television, tips and [...]

Why I’m a big fan of Twitter (and how I use it for business)

Related Categories: Marketing, Online
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I do like Twitter and what it can do for my business. Twitter is huge and growing every day — there’s a lot of people to Tweet to.

Here are a few ways that I use Twitter — and that any small business or individual can use it for too…

Playing nice in business — why manners maketh money

Related Categories: Marketing, PR
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Sometimes I come across businesses, and business people, that just don’t seem to have any manners!
It’s not just customer service; you should also be thinking about how you work with other businesses too…

Every customer has their own agenda

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Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

What does your perfect customer ‘look like’?

Related Categories: Marketing, Sales
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So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer’(s), but it might not be…

Not all customers are created equal…

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Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

Make more money from your web site

Related Categories: Marketing, Online
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How DO you make MONEY from your web site? Or, how I like to think about it: how can your web site make your business more successful?

Well, what a surprise… customers like good service! and they aren’t always bothered about price

Related Categories: Marketing, Sales
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Now, you may be thinking that, in these price conscious times, that having the best (lowest) price is all it takes to get customers. But, in many instances, this is just not true… in fact, pricing is less important than good experiences and service. That’s pretty vital to remember in business, whatever you are selling…