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Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…
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Related Categories: Marketing, Sales
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So who is your perfect customer? This is a really important exercise to undertake. Your perfect customer ideally is already your most profitable ‘best customer’(s), but it might not be…
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Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…
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Related Categories: Marketing, Online
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How DO you make MONEY from your web site? Or, how I like to think about it: how can your web site make your business more successful?
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