Well, what a surprise… customers like good service! and they aren’t always bothered about price
Related Categories: Marketing, Sales
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Now, you may be thinking that, in these price conscious times, that having the best (lowest) price is all it takes to get customers. But, in many instances, this is just not true… in fact, pricing is less important than good experiences and service. That’s pretty vital to remember in business, whatever you are selling…
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Are you special? Can you explain your uniqueness?
Related Categories: Marketing, Sales
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I was reminded again at the weekend how important is it to be unique in business. We were talking about Unique Selling Points, and why a business owner must know what their USP is before they can market their business with success. I was reminded how hard it is to define these — to really make them totally unique…
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Why blog for your business?
Related Categories: Marketing, Online
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So why am I blogging, and should you blog for your business? And if you are blogging, is it helping?! Blogging is something that can be a very effective part of your marketing. It’s not always sensible to blog in the ‘traditional’ sense of a diary though, as if you’re not doing anything interesting day-to-day then you might not get value from it!
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